THE FIELD NOTES

Useful steps.
Visible assumptions.

Practical customer feedback guides for small businesses: question design, response handling, and simple completion measures.

FIELD NOTE 01

Choose the decision first, then ask only what helps you make it.

FIELD NOTE 02

Report the counts behind the percentage before comparing two surveys.

FIELD NOTE 03

Give each useful comment a next step without turning every response into an emergency.

FIELD NOTE 04

A feedback process should help the business listen without steering only praise into public view.

FIELD NOTE 05

Show what was heard, what changed, and what remains uncertain.

Useful steps.Visible assumptions.